Swish Analytics Sues Rival Odds Providers For Alleged Misappropriation Of Proprietary Data

Swish Analytics, a B2B provider of sports betting odds, has filed a lawsuit in San Francisco Superior Court against odds providers OddsJam and OpticsOdds.

The lawsuit alleges that the rival companies misappropriated Swish’s proprietary odds data directly from its sportsbook clients’ websites and republished the information for profit. Swish claims this practice has caused over $100 million in damages.

The complaint details allegations of unauthorized data scraping and unfair competition, asserting that the defendants improperly accessed proprietary odds information from Swish’s licensed sportsbook partners, including FanDuel and bet365, among others. Swish alleges that this conduct threatens the independent development of sports-related odds data, which is critical to the sports betting industry.

In the lawsuit, Swish accuses OddsJam and OpticsOdds of engaging in systematic data theft and redistribution. The complaint states:

“[A] substantial portion of Defendants’ business involves misappropriating Swish’s proprietary odds information appearing on various sportsbook and other users of sports odds data, and then republishing and selling access to that information.”

Swish asserts that the defendants’ actions amount to “free riding” on its investments in generating and maintaining high-quality, time-sensitive odds. The company claims that such behavior undermines the incentive for independent developers to invest in creating similar data.

Swish further accuses the defendants of using these misappropriated odds to compete directly with Swish by offering sportsbooks and enterprise customers access to Swish’s proprietary information at reduced costs.

Systemic misappropriation

The complaint alleges that the defendants utilized a variety of methods to access Swish’s proprietary data, including unauthorized scraping of data from sportsbook websites and improper use of application programming interfaces (APIs).

These techniques allegedly allowed the defendants to obtain Swish’s odds data “at little to no cost,” enabling them to resell the information through their own platforms.

Swish highlights marketing claims from OddsJam, an arm of Gambling Group-owned Odds Holdings, that it provides “real-time odds for main market, alternate markets, and player props from 100+ sportsbooks.” According to Swish, such claims demonstrate the scope of the alleged misappropriation and redistribution.

The complaint asserts: “Defendants’ misappropriation and unfair competition must come to an end. Swish conservatively estimates that the damage caused by Defendants’ conduct is at least $100 million, and likely significantly more.”

Swish further contends that the defendants’ practices risk destroying the market for independently created sports betting odds. The company argues that its ability to innovate and maintain its competitive edge is compromised when competitors rely on its proprietary data without investing the resources necessary to generate similar information.

Let the jury decide

In the lawsuit, Swish seeks monetary damages for the alleged financial harm caused by the defendants. Additionally, the company is requesting injunctive relief to prevent OddsJam and OpticsOdds from continuing to access, republish, or resell Swish’s proprietary data.

The complaint, which also requests a jury trial, emphasizes the urgency of addressing these practices to protect the integrity and sustainability of the independent sports betting data market. Swish alleges that allowing such conduct to continue unchecked will result in “irreparable harm” to its business and the broader industry.

Representatives for OddsJam and OpticsOdds have not yet publicly responded to the lawsuit.