‘Influencers’ Provide Some Of The Most Effective Marketing Casinos Could Ask For
Operators want to work with influencers to tap into the sense of community they create as they showcase the product.
April 25, 2024
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Features
Reel Lives: Square In The Air’s New Media Director Stewart Darkin On Gaming Entrepreneurs, Longevity, And Beavis & Butt-Head
"The online betting and gaming industry in particular continues to attract a new wave of entrepreneurs and technocrats, and while that energy and diversification is welcome, there is a reason one product is a hit and another is a flop."
April 22, 2024
Reel Lives: PrizePicks VP Of Communications Elisa Richardson On Dated Tech Stacks, Sustainability, And Atlantic City
Elisa discusses her entree to the industry at theScore Bet, ancient tech stacks, aspirations for an all-women's podcast, and much more.
April 16, 2024
Reel Lives: Fanatics Betting & Gaming’s Scot McClintic On Building Products, Quantitative Thinking, And Hockey Fights
The chief product officer of Fanatics Betting & Gaming talks first jobs, worst jobs, most rewarding jobs, and more.
April 11, 2024
Reel Lives: OpenBet’s Jess Feil On Player Protection, Running An International Team, And Riding Horses
"How we treat our players and ensure they can enjoy gambling safely and responsibly will be at the heart of our success," Feil says.
April 10, 2024
As Maryland Online Casino Efforts Stall Out, Door Is Wide Open For More Debate, More Research
A town hall meeting produced healthy debate over societal and economic impacts of online casino — debates that are far from resolved.
April 8, 2024
Reel Lives: Maine GCB Chair Steven Silver On Rulemaking, Consumers, And Pickleball
I think the industry needs to return to focusing on the consumer experience. I've seen too many sports betting platforms and casinos forget who helped them get so big.
April 4, 2024
Reel Lives: BetMGM’s Katie Kohler On Public Relations, Responsible Gambling, And Climbing The Career Jungle Gym
BetMGM's iGaming communications manager talks public relations, responsible gambling, and climbing the career jungle gym.
April 10, 2024
Reel Lives: Advantage Media’s John Mehaffey On The Absolute Poker Scandal, Comedy Clubs, And Setting A Casino Record
The Advantage Media co-founder has spent more than 20 years in gaming and is a former poker prop turned Las Vegas record setter.
April 10, 2024
Reel Lives: SBC’s Sue Schneider On The Interactive Gaming Council, Mentoring, And The Mississippi River
SBC Americas' VP of growth and strategy talks about mentoring, not gambling, and founding the Interactive Gaming Council.
April 10, 2024